Automated insight extraction using advanced AI models
The system scans large volumes of field notes, research data, and clinical reports to extract key insights for faster reporting, decision-making, and compliance.
Developing an AI-powered system for medical affairs analytics
Increase in efficiency for Medical Science Liaisons
25%Hours saved per week on manual CRM data processing
20Reduction in market access budget by eliminating redundant processes
35%Client
AstraZenecaHeadquarters
Cambridge, UKFounded
1992Company size
83,000+Industry
PharmaceuticalsTHE CHALLENGE
How to automate CRM record analysis without compromising accuracy or compliance?
AstraZeneca’s Medical Affairs teams worked with a growing volume of complex, unstructured medical data — from clinical trial protocols and patient observations to meeting notes with healthcare professionals. Processing this information manually slowed down their daily work and delayed access to critical insights.
Relevant Software consultants were brought in to design an AI solution that could turn raw, fragmented data into structured, compliant, and ready-to-use reports.
The system needed to process three main types of data:
- Clinical trial documentation — protocols, treatment results, and patient safety observations.
- Real-world evidence — feedback from doctors, patient stories, and healthcare reports.
- Field notes — unstructured comments and insights recorded by Medical Science Liaisons (MSLs) during conversations with healthcare providers.
By removing bottlenecks in data processing, the new solution must give Medical Affairs teams quicker access to key information and a better view of their research and market activities, helping them react faster and work more efficiently.
Director, Bio-pharma medical evidenceWe received a precise and compliant AI system that significantly improved our Medical Affairs analytics. Their expertise in natural language processing and secure data management was essential to the project’s success.
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Book a free consultationTHE SOLUTION
AI-powered CRM analysis for faster, more accurate decision-making
Real-time processing on Google Cloud
The solution runs on Google Cloud to ensure fast and stable access to data. It supports AstraZeneca’s large teams, global operations, and growing volumes of medical information.
Regulatory compliance and secure data management
The system protects sensitive data with advanced encryption and gives each user access only to the information they need for their role. This reduces the risk of data leaks, helps prevent human error, and ensures full compliance with healthcare regulations like GDPR and HIPAA.
Scalability for growing data demands
The AI solution easily works with large amounts of data from different teams and departments, helping AstraZeneca scale without losing speed or accuracy.
THE RESULT
40% faster preparation
of medical materials
AI automated routine data search and document preparation, allowing MSLs to focus more on communication and strategic tasks.
35,000+ records
processed automatically
The system collected, checked, and structured scattered data from different sources, removing manual copy-paste work for Medical Affairs teams.
25% fewer
data errors
Accurate and clean data helped teams create high-quality reports and presentations for doctors and regulators with greater confidence.
THE CLIENT'S REQUEST
- Develop an AI-powered solution for CRM analysis
- Extract key insights with high accuracy
- Ensure real-time access to AI-generated insights
- Guarantee full compliance with industry regulations
WHAT WE DID
✓ Built an advanced AI system using ChatGPT and Llama-2
✓ Fine-tuned models for Medical Affairs data interpretation
✓ Deployed the solution on Google Cloud for rapid processing
✓ Integrated encryption, access controls, and regulatory safeguards
Director, Bio-pharma medical evidenceOur partner demonstrated deep expertise in AI, which resulted in the development of a highly valuable product for our company. With so many businesses attempting to enter the AI space, finding truly skilled experts made all the difference. After deploying the project, we achieved exceptional value within a relatively limited budget. The solution streamlined workflows and unlocked new ways of leveraging insights we hadn’t explored before. I highly recommend their team—their work stands out on a global scale.
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